Product Description With Fluoride. Relieves painful sensitivity. Use Sensodyne whenever you normally brush: It contains Potassium Nitrate clinically proven to reduce painful sensitivity. It provides fast relief within two weeks. It has fluoride for cavity protection. Its new great taste keeps mouth feeling fresh and clean. This product contains no sugar. Maximum FDA sensitivity active ingredient. Dentist recommended brand. Dentists have been recommending Sensodyne for over 20 years. Brushing twice a day with Sensodyne builds a shield of protection against painful sensitivity. And, since Sensodyne has fluoride, it helps protect against cavities too. Made in U.S.A. Ingredients Water, Sorbitol, Hydrated Silica, Glycerin, Cocamidopropyl Betaine, Flavor, Xanthan Gum, Titanium Dioxide, Sodium Saccharin, Sodium Hydroxide, Sucralose, Yellow 10, Blue 1. Instructions Adults and children 12 years of age and older:apply at least a 1-inch strip of the product onto a soft bristle toothbrushbrush teeth thoroughly for at least 1 minute twice a day (morning and evening), and not more than 3 times a day, or as recommended by a dentist or doctorMake sure to brush all sensitive areas of the teeth. Minimize swallowing. Spit out after brushing. Children under 12 years of age: Consult a dentist or doctor. Other Information: store below 30C (86F). Warnings Safety Information.Brush Twice a Day to Relieve Sensitivity.Sensodyne contains potassium nitrate, an ingredient clinically proven to reduce painful sensitivity. If you brush twice a day with Sensodyne, you should begin to feel relief within two weeks.Build Protection With Every Use.Brushing twice a day with Sensodyne Builds a "shield of protection" against painful sensitivity. Unlike regular toothpaste's, Sensodyne is specially formulated for individuals with sensitive teeth. And, since Sensodyne has fluoride, it helps protect against cavities too.Sensodyne the #1 dentist recommended brand.